Using Words to Design Your Web Site

The number one reason a Web site fails is because of poorly written Web site content. Words are what sell your customer, not pretty pictures or animated graphics. Sure, a professional looking Web site with good navigation is a must for a successful Web site, but so is good web page content.

Too many businesses spend their money on Web site design and leave the Web site content as an afterthought. They think they are saving money by doing the writing themselves. In actuality, they are setting their Web site and business up for failure.

Hire A Writer Who Specializes in Web Site Content

My name is Michelle Howe. I specialize in writing for Web sites and creating irresistible copy to sell your product or service. It takes a talented writer to translate a business’s marketing materials into the language of the Internet. When I write content for a Web site I am writing for humans and search engines:

Search Engine Optimization

Powerful Web site content includes the keywords people use to search for your site. In order for you to get a higher Web site ranking, your web page content needs to be loaded with keywords. But your content still needs to be interesting. I make your Web site content rich with keywords and irresistible to read.

E-commerce Business Communication

Persuasive sales writing is translated into the language of the Internet. The sales techniques used offline will often not work for online selling. I know how to create mega-watt Web site sales content that gives you the competitive edge.

What is the “missing link” of online success?

Powerful Web site copywriting. Words sell your product or service, not pictures. Use easy-to-read, concise writing to get more inquiries from your site.

You Only Have 4 Seconds

Most people scan Web sites and the average visitor decides in 4 seconds or less whether or not to stay on a site. Clever headlines with stimulating text will engage the readers’ interest and keep them at your site. Tight, focused writing clearly communicates your message.

Convert Web Traffic to Business

Your Web site is your hardest working salesperson 24/7. Captivating language encourages the user to research your products and services. Powerful Web site copywriting convinces the user to take action.

Refresh Your Text

Has your Web site gotten stale? Is your message more informational than persuasive? Are you offering new products and services not listed on your Web site? Brighten up your message with headlines, sub-headings and fresh copy that effectively sells your product or service.

Internet Word Magic™ offers Web site copywriting for Web sites that are being developed and established Web sites that need rewriting.