Direct-response marketing can be the easiest, least expensive, most
profitable, and most rewarding method of selling your product and
service if you know the secrets of persuasion. People will want to give
you money after reading your sales letter.
Ever wondered how you can get people to agree with you and come
around to your way of thinking? Or, how to explain your product or
service so well that people are reaching for their wallets? It can
happen. You just need to know how to push their emotional hot buttons.
Let me share with you some of the techniques I use everyday to bring in
bundles of cash for my clients.
In this teleclass we'll be looking at the secrets behind creating
persuasive sales copy:
The do's and don'ts of sales letter templates.
I'm sure you've seen books and products on the Internet that
offer hundreds of sales letter templates as your solution to
writing. However, before you go spend money on a product you may not
need, you need to hear why you may or may not want to buy a template
product. For some people they might work, but for the majority of
people, templates are not the right choice. I'll tell you why and
what you can do instead.
The 8 things you must absolutely do before writing a sales
message.
Direct-response techniques do work, but you must know which
techniques work in which situation. Technique know-how is what will
make you money. The most effective application of techniques occur
only after you've done a thorough job of planning and deciding what
needs to be said, to whom, in what context and based upon which
premise. I'll show you exactly what you need to do to plan out your
message.
How to develop a theme and primary appeal for your message.
Whether it's making money, saving money, saving time, love,
status, self-improvement, etc., your sales letter should focus on
one primary theme. You must decide what you consider the most
motivational theme for your targeted prospects and stick with it
consistently throughout your letter. We'll talk about how to
specifically develop that theme for your audience. (I have an easy
exercise to help you organize your thoughts.)
The 9 things you've got to know about your prospect.
Learn how to "get into the heads" of your prospects and design a
sales message that absolutely rings true with them. You'll be able
to figure out what they will be thinking and how they will react to
what you have to say and offer.
The number one reason most sales messages are unsuccessful.
Keep your letter out of the trash can. Once you understand this
principle you will NEVER make the mistake that kills most sales
letters. Because most people don't know any different, they will
automatically make this mistake when putting their sales message
together. And, I guarantee you'll do it too unless you realize the
problem.
Discover where 85% of the power of any sales message is.
Why should anybody listen to what you have to say? The sad answer
is that they are not going to unless you get their attention. But
the interesting thing is that 85% of the power of your message is
found in one small area of your letter. Get it right and you've got
a guaranteed sale. Get it wrong and your direct mail will go
directly into the wastebasket.
