Dear Business Professional:
- Are you experiencing lackluster sales and dismal traffic with your website?
- Are you overwhelmed by the amount of Internet marketing information and don't know where to turn?
- Are you confused by which Internet marketing strategy really works for you?
- Are you concerned that much of the email you send out is ending up in spam filters?
… if you answered YES to any of these questions, I'm inviting you to join me on my newest teleseminar series called "How to Boost Your Sales Using Your Website." In this content-packed course you will find out exactly what you need to know to get more sales, more leads, and more money by using your website as your #1 marketing tool.
Simply Having a Website is Not Enough
Doing business on the Internet is different from doing business "off-line." You can't use the same marketing strategies as a "brick and mortar" business. Simply having a website for your business is not enough.
Your website needs to be easily found by the search engines for people to find you. And once they get to your website, the marketing message needs to motivate them to do business with you.
You Need An Internet Marketing Plan
In order for a website to truly become a money making machine, you need to have an Internet marketing plan for the website. This would include how to get traffic to the website, how to convert the traffic, how to get higher rankings with search engines, how to clearly present your marketing message, and how to build an ongoing relationship with your customers.
Trying to figure out all the "dos and don'ts" of having a business online can be an overwhelming and frustrating experience. That's why I've put together an easy-to-understand teleseminar series for entrepreneurs who are serious about building a successful business on the Internet.
How to Boost Your Sales Using Your Website - Teleseminar Series
Included in this teleseminar series are the top five fundamental Internet topics you need to know to turn your website into a money-making machine. You will learn step-by-step, in logical order, what you need to know to start making money quickly. Here's an outline of each of the classes:
(1) The Internet Marketing Basics You Need to Know First, Before You Can Make a Dime on Your Website
Without an effective Internet marketing strategy, and overall objectives, the time, energy and money you spend on your website will go right down the drain. In this class you'll learn how to, right from the get-go, start creating a way to capture names and turn those names into actual sales. You'll learn how to create a simple Internet marketing strategy that works for your own unique business. Here's what will be included in this class:
- Learn how to put the plan together
- Know what the plan should include
- Decide how you will measure success and track your dollars
- Discover what marketing works on the Web and what doesn't
- Simple strategies you can use to promote your website
- Discover how to increase website traffic
(2) How to Write Effective Copy that Draws Readers in and Turns Them into Loyal Buyers
Turn your browsers into buyers with well-written website content. Without the right words on your website, you won't make any money; it's that simple.
- Clearly communicate the value of your services or product, so it's easy to do business with you.
- Write motivating content that moves your customers through the website and makes it easy for them to buy.
- Discover how to write for "scanners" and keep people from leaving your website.
- Learn how to avoid the number one biggest website writing mistake.
- Learn how to write in a conversational style and tone and immediately start building trust with your audience.
- Learn tips for direct response formatting so you can make more sales online.
(3) The Six Solid Strategies That Will Put Your Website in the Top 5% of Search Engine Ranking
Design your website and content to be search engine friendly. If your website is not optimized, it may not be found by people who want to do business with you. With just a few minor changes to your site, you can go from unknown, to top of the heap.
- How to choose the right keywords for your target audience.
- How to "write" for the search engines and your audience on the same page.
- How to get higher rankings with Google.
- Learn the one simple technique you can use to spy on your competition's website.
- Learn the importance of meta tags and title tags, and how a few tweaks to your site can dramatically increase your website traffic.
(4) How to Use Blogs and Search Engine Optimized (SEO) Press Releases to Get Increased Visibility, Credibility, and Media Exposure for Yourself and Your Business
In this class we're going to focus on how to turn your blogs and SEO press releases into dollars. These two widely known Internet marketing strategies are often misused and poorly executed. In this class, you'll finally learn how to turn these simple Internet marketing strategies into ways that actually become an effective money generating Internet plan.
- Why the traditional press release is dead.
- How to write a search engine optimized press release.
- Where you need to submit an SEO press release to get the most "bang for your buck."
- Discover how SEO press releases and blogs increase your ranking with Google.
- Why you should immediately start a blog to promote your business and yourself.
- How a blog can create viral marketing and free publicity for your business.
(5) How to Create an E-mail System that Gets Past Spam Filters, Gets Read, and Prompts Your Readers to Take Action
The shocking truth is that 90% of e-mail is spam. Because of this, today more than ever, your legitimate e-mail could get lost or blocked out by spam filters and spyware filters. Even if the e-mail does make it to your customer's in-box, the chances of your e-mail getting read are minimal. In this class you'll learn how to finally get the answers you need to avoid the spam filters, get your e-mail delivered and get your readers to take action.
- Discover how to strategically place sign-up forms on your website to build your database.
- Learn the advantages and disadvantages of single opt in and double opt in
- How to keep your legitimate e-mails from being identified as spam and dumped in a junk folder before your customer can even see it.
- Decide whether to send text or HTML e-mails
- Why an e-mail signature is the greatest missed opportunity for most entrepreneurs.
- How to entice customers to open their e-mail.
- How to write an e-mail that builds trust and rapport.
- How to increase sales with e-mail autoresponders.
Each of the five classes will be 90 minute sessions of power packed information including time for questions and answers - an instant coaching session for those on the call that need answers to specific how-to questions.
In addition, I'm scheduling a 90 minute bonus call-in group coaching session for all registered participants.
Dates and Times for Teleclass Series:
All classes will be held at 5 p.m. Pacific on Wednesdays for 90 minutes, starting on June 11 and continuing through July 16. So, the dates will be June 11, June 18, June 25, July 2, July 9, and July 16, 2008.
Remember, all the sessions will be recorded, so if you need to miss a class, it won't be a problem.
Why Work With Michelle Howe?
I am launching this teleseminar series to answer the questions I hear over and over again in the marketplace, "How do I get more traffic and how do I get more sales with my website?"
Well, the truth is, I've seen people throw thousands of dollars away paying big bucks for a website and then its money down the tubes because there's no traffic and no sales.
After many years of working with clients who needed website help, I have crafted and tested over and over again some solid Internet marketing techniques that work in today's environment and that have continually worked, no matter how much technology changes.
However, without the understanding of how to apply these principles, any other marketing strategy you use is again throwing money down the drain.
My company, Internet Word Magic is all about helping people become more profitable by converting their website into a steady stream of income. For the last six years I've been helping my clients use their website to effectively market their business online to generate more traffic, more customers, and more sales.
Here's what people are saying about Michelle Howe:
It was so great to interview you tonight on the Virtual Meeting. You were awesome! Thank you for providing such great content for our listeners. You shared some very useful "secrets" that will definitely help them (and me) with website writing. Great job!
Christine Kloser, President
Love Your Life Publishing
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I thoroughly enjoyed hearing from Michelle Howe and learned a lot about writing good website content. I have to do some writing for my own website and gathered some very important points.
Mary Anderson
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Michelle, listened, questioned and drew out our full intentions of what we wanted to achieve. Then she crafted very powerful and compelling statements to grab the reader's immediate attention. Our website lacked consistent content and message. It now has one voice, one message, and has led to numerous more requests for information. Michelle is reliable, trustworthy, fast and fair. An incredible Return-On-Investment! Michelle's wording skills helped us achieve results far beyond our own.
Tom Porter Porter Group
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I thoroughly enjoyed your teleclass. You did an awesome job presenting the basic material.
Paresh Desai
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I enjoyed your class so much because the only time I use my e-mail is to send one to my brothers. I did not know that it involves a lot of thinking just like a formal letter but enjoyable and most definitely an eye opener. It was great and I surely enjoyed it, thank you.
Pilar Arranga
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I enjoyed the class, and I will benefit from it. Your presentation method was clear and direct, yet informal. You did not seem to be reading your material; that impressed me. Thank you for the class.
Carolyn Kessinger
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I heard you speak last year on marketing on the Internet and really enjoyed it. I learned a great deal which I plan to put to use later this year. Please add me to your mailing list. Thanks!
Sooz Sovern CAP CFRP
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Michelle, just a note to say thank you and to inform you that so far EVERYONE is reporting to me that the sales letter your wrote for me is "RIGHT ON" the money. Thanks.
Sandra K. Lynch
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I have been privileged to attend several of your teleclasses, each of which was very helpful to me personally, in teaching and in business.
After attending your “Writing Better emails” teleclass I shared these newfound business skills with my students who are in pursuit of careers in the film industry. I found the students communications skills improving on many levels because they were given a solid format for thinking. Your information will continue to influence me in business and teaching as well as contributing to the successful careers of my students. Thank you.
Karen Hudson, Film and Television Costumer/Teacher
A Website Can Be a Money Pit
A poorly functioning website can be a money pit. You just keep throwing money at it and hope things will change and they don't. Instead you get:
- poor sales
- poor conversions
- poorly written website content
- few leads
- lack of traffic
How Much Would You Pay to Fix These Problems?
What we will be covering in the How to Boost Your Sales Using Your Website - Teleseminar Series is vital to your online business success.
I've seen teleclasses on each of these topics cost over $300, and that didn't include any coaching. So, with the five topics, offered in the How to Boost Your Sales Using Your Website - Teleseminar Series, ( with instant coaching) you are easily looking at a teleseminar series value of over $1,500.
Or, let's look at it another way. How much would it cost you to get this information by attending six networking meetings? Below is an estimate of the costs:
- The cost for a network meeting is easily $50 each, so $50 X 6 = $300
- The cost of gas to get to the meeting, 2 gal X $4.50 X 6 = $54
- Your time to get to and from the meeting, $75/hr X 6 = $450
Total networking meetings Costs = $804
In addition, if you could get all this information at a networking meeting:
- It would take you six months of attending every single meeting.
- The meetings are not recorded, you'd have to depend on your notes to remember
- No follow-up with the speaker after you get home from the meeting.
Now, compare the costs of attending six networking meetings ($804) to the cost of attending the How to Boost Your Sales Using Your Website - Teleseminar Series. Because I wanted to make this teleseminar series affordable and within reach of any entrepreneur who is truly serious about making money online, the cost is only $497.
Here's what's included in this six-week program:
- 8 hours of value packed information (90 minutes each call), along with instant coaching sessions.
- A bonus 90 minute call-in group coaching session for all registered participants.
- MP3 recordings of the entire teleseminar series (listen online or on your Ipod)
- PDF transcripts of the audio recordings
- CD recordings of the entire teleseminar series in a binder (so you can listen in your car or at home over and over again)
In addition, you'll receive these awesome bonuses worth $621:
- SEO Press Release Secrets, a special report I've written to completely explain everything you need to know to research, write, and submit a search engine optimized press release. Even if you've never written a press release, this report will get you up and running. ($27 value)
- How to Build a Large Blog Audience on MySpace, a special report where you learn everything you need to know to get started with the social media technique of business blogging to increase your visibility on the Internet. ($27 value)
- "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," book by Michelle Howe. This award winning book will walk you through all the steps you need to take to write incredible content for your website and write emails that keep your customers coming back again and again. ($40 value)
- Are Email Mistakes Costing Your Company Money? CD, 60 minutes of valuable information to help you avoid the biggest email mistakes. Learn how to write powerful emails to promote your company and bring in more leads and more sales. ($27 value)
- Free website review. Anyone who attends the teleseminar series will receive a personal evaluation of their website where I review your website and tell you exactly what you need to do to turn it into a money-making machine! Find out what you are doing right and what you are doing wrong. ($500 value)
Has anyone been doing the math? I'm charging $497 for the teleseminar series and I'm giving you $621 worth of bonuses to attend. How's that for a deal!
But this is a limited time offer. The price of $497 with all the bonuses, is only available through Sunday, June 8, 2008.
Starting on Monday, June 9, 2008, I'm taking away the Free Website Review Evaluation ($500 value).
So, if you want the best deal, sign up right away!
In addition, registration will be limited to the first 50 people who sign-up for the program.
So, if you want a spot, get signed up right away. Simply click on the link below and you'll go to a safe, secure page to register for the program using either your credit card or PayPal.
Yes, Michelle, I want to attend this ground-breaking teleseminar series!
P.S. What's keeping your business from reaching its full potential?
If you are hesitating at all, ask yourself, "If it weren't for the money, would I want to attend this teleseminar series? Is this what I need to move my business forward?"
If your answer is "yes," please don't let money stop you from learning how to get more traffic, higher rankings, and more sales with your website.
Make the right choice to get the knowledge you need to explode your business online!
"Yes, Michelle, I want a spot at this incredible teleseminar series!
I am ready to expand my business and turn my website
into a money-making machine!"
Your Order is Safe and Secure
We Accept PayPal and All Major Credit Cards including American Express
If I register by Sunday, June 8, 2008 my benefits include:
- 8 hours of teleseminars with value packed information, along with instant/live coaching sessions with Michelle.
- A bonus 90 minute call-in group live coaching session for all registered participants, with Michelle covering all the Internet marketing topics listed above.
- MP3 recordings of the entire teleseminar series
- PDF transcripts of the audio recordings
- CD recordings of the entire teleseminar series in a binder
- Bonus: SEO Press Release Secrets, special report ($27 value)
- Bonus: How to Build a Large Blog Audience on MySpace, special report ($27 value)
- Bonus: "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," book by Michelle Howe ($40 value)
- Bonus: Are Email Mistakes Costing Your Company Money? 1 hr/CD, ($27 value)
- Bonus: Free website review ($500 value)
Sign Up Now – Only 50 spots are available!
The deadline is June 8, 2008 if you want to receive the $500 valued Website Review bonus as part of your registration.
Don't miss this amazing opportunity.
To your continued success,
Michelle Howe
