Teleconference -
E-Mail Marketing 101
Presented by Michelle Howe
Date & Time TBA
It doesn’t matter whether you are creating an e-mail campaign or
writing a single e-mail. EVERY e-mail you send out is a marketing
message from your business.
Although e-mail is less formal than a memo, you still need to follow
good business writing principles to have your message understood. You also
need to follow proper business etiquette when using e-mail.
Techniques you will learn in this teleclass include:
- Avoid the most common e-mail mistakes.
- Organize your message concisely and directly.
- Begin and end your message correctly.
- Decide whether an e-mail is appropriate for your message.
- Use design to improve readability of your e-mail.
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